Kyklo Raises $8.5M to Bring Electrical Distributors Online

Kyklo, a startup that helps wholesale suppliers of electrical and automation products launch e-commerce shops, is announcing that it has raised $8.5 million in seed financing.

The industry might sound a bit arcane, however, it’s one that founders Remi Ducrocq ( Kyklo’s CEO) and Fabien Legouic (CTO) understand from having worked at Schneider Electric. Ducrocq said that the process of offering these products to manufacturers and electrical contractors remains cumbersome, relying mainly on PDF catalogs.

Shifting these organizations to digital is a much larger obstacle than developing your standard online shop, both since the number of products being sold and the requirements for precise listings.

“Even the little folks offer 100,000 SKUs [unique items], approximately 1 million SKUs,” Ducrocq informed me. “If you choose the incorrect product, your factory gets shut down. [It’s necessary] to have accurate details present on the internet store to have a deal occur.”

Kyklo does not automate the process completely, Ducrocq added, because “you can’t just develop material or use AI to something that is so disorganized.” Producing these stores remains a manual procedure for the Kylo team, however, the company has constructed “innovation to make that manual procedure as easy as possible.”

That includes standardized information structures and a variety of scripts to produce these item listings quicker. Ultimately, Ducrocq stated Kyklo can get suppliers up and running with an online shop within one month, and sometimes as quickly as two weeks.

Overall, Kyklo has developed a catalog of more than 2.5 million products for more than 35 suppliers. It’s also been endorsed by manufacturers like Schneider Electric, Wago, Festo US, and Mitsubishi Electric Automation as their chosen e-commerce partner.

Ducrocq suggested that going digital with Kyklo assists these services both by permitting them to reach new customers with improved SEO and by providing tools to broaden their sales with existing consumers. For instance, IEC Supply states that its online sales increased 500% for the very first 6 months after introducing with Kyklo, while brand-new customer interactions tripled.

“Market maturity sped up because of the pandemic,” he included. “These B2B traditional companies were hesitant to go towards digitization, with only visionaries starting the journey. But throughout the pandemic, salesmen have not had the ability to see their consumers in individual for six months, a lot of distributors are reassessing how they need to successfully go to market.”

Kyklo has now raised an overall of $10.2 million. The brand-new funding was led by Felicis Ventures and IA Ventures, with involvement from Jungle Ventures, partners at Wavemaker, Seedplus, and tactical angel investors.

“With 80% of the $640 billion electrical, industrial and automation distribution market still counting on PDF brochures and phone and e-mails for its operations, distributors face a challenge in the market,” stated Felicis Handling Director Sundeep Peechu in a declaration. “KYKLO’s platform helps these companies equal essential market requirements and reassess how digital tools can transform their sales force.”