Postmates, now destined to be a department of Uber, is diving deeper into the world of on-demand retail and its collaboration with the National Football League.
The company, working alongside Fanatics and the Los Angeles Rams, is launching a pop-up store Monday for fans to purchase gear straight through the delivery service.
The shop is coordinated with the very first Monday Night Football video game being played by the Rams at their brand-new SoFi stadium. Postmates will be delivering Rams merchandise through the collaboration with Enthusiasts beginning at 10 in the early morning (Pacific time) and running through kickoff.
In September, the company revealed that it was the first authority on-demand food shipment partner for the NFL, a classification that indicates a multi-year sponsorship for some of the biggest sporting occasions in the U.S., consisting of the Super Bowl.
“Fans will be watching NFL football this season from their couch more than ever previously, so coordinating with Postmates as the very first official on-demand food delivery partner of the NFL was a perfect combination,” Nana-Yaw Asamoah, VP, Company Advancement and Sponsorship at the NFL, stated at the time of the NFL partnership statement. “We’re thrilled for Postmates to bring an NFL experience straight to our fans’ doorsteps throughout the season and around the year.”
The offer marks the first time that the business will provide tee shirts, hats, caps, and other top quality Rams clothes and devices to an audience. The Rams pop-up is a natural extension of the relationship between the franchise and Postmates, which began earlier in October.
As part of the offer, there will be 15 products on sale for males, women, and kids, priced in between $30 and $100, similar to the rates that fans would anticipate to see from Fanatics’ online shop.
Postmates will be delivering to Downtown, West Hollywood, Hollywood, Beverly Hills, Silverlake, Echo Park, and Los Feliz in Los Angeles. And there’s no delivery cost.
As merchandisers bring various sort of retail experiences to customers no longer ready to brave a brick and mortar store, anticipate to see more of these sort of online-to-offline, on-demand shopping choices where stores partner with shipment services to give their doorstep the pleasure principle clients crave.