Snapdeal has said that 65% of the orders put for their Diwali Sale have been from sellers located beyond the cosmopolitan cities. While sellers found in Delhi-NCR, Mumbai, Kolkata, Chennai, and Bengaluru account for almost 35% of the total variety of orders gotten up until now, however, those from smaller sized cities have received a greater share of online orders this year.
The spread and connection of e-commerce beyond the top metro cities appear not only from the purchasers’ side but likewise from the sellers’ side. Snapdeal has said that 65% of the orders placed for their Diwali Sale have been from sellers situated beyond the urbane cities. While sellers found in Delhi-NCR, Mumbai, Kolkata, Chennai, and Bengaluru account for almost 35% of the overall variety of orders received so far, however, those from smaller sized cities have gotten a greater share of online orders this year. A large part of these orders will be served by sellers based in business centers like Jaipur, Surat, Ahmedabad, Coimbatore, etc.
Snapdeal’s ‘Kum Mein Dum’ sale has also seen more orders from smaller sized centers like Avinashi in Tamil Nadu for textiles, Palitana in Gujarat for shoes, Rewa in Madhya Pradesh for video gaming devices, Muktsar in Punjab for organic items, Birlapur in West Bengal for home decor products, etc.
“Ahead of Diwali, we had conducted outreach to on-board sellers from more than a hundred smaller cities and it was encouraging to see orders flow to these brand-new sellers, all of whom are extremely little enterprises.
From Kalol in Gujarat to Birlapur in West Bengal and from Hansi in Haryana to Krishnagiri in Tamil Nadu, e-commerce is altering India, said Snapdeal spokesperson in a statement. During July – September this year, Snadpeal had on-boarded around 5000 manufacturer-sellers from production hubs like Meerut, Tirupur, Jaipur, Surat, Rajkot, etc to offer a direct link to the consumers for products like juicers, food processors, steel and copper utensils, crockery items, bedding, watches, and kidswear.
Ahead of Diwali, Snapdeal had opened 25 logistics centers to serve the surge in orders. This is now assisting move the Diwali orders faster. Snapdeal expects 80% of the orders from non-metro cities to be delivered within 24 hr, and 90% of the orders within two days of invoice – in spite of the bigger physical distances to be covered. As part of its network growth, Snapdeal has picked to deal with numerous smaller logistics players who concentrate on their particular cities and states.