The Fragrance Shop Connects Online Buyers with Store Staff

Perfume merchant The Fragrance Shop has partnered with technology business Hero to connect online consumers to its shop personnel.

At the tap of a button, consumers can get in touch with the retailers’ specialists in-store, for a one-to-one interaction. The relocation has been made ahead of the joyful season when need tends to ramp up throughout the sector, and throughout a duration when online shopping has never held such a big percentage of the total retail market.

The Scent Shop offers 400 fragrance brand names and more than 200 charm brands, and now customers can find about every one straight from a store associate through text, chat, or video call.

From an employee perspective, the Hero app – — which has likewise been made use of by merchants such as Harvey Nichols, Levi’s, and Size? –– allows store personnel to develop deeper relationships with buyers and be rewarded even if the consumer in concern finishes a transaction online.

The Scent Shop owner & & CEO, Sanjay Vadera, commented: “In today’s world, consumers are seeking instant access to information.”

Julian Holt, the merchant’s COO, added: “We understand that the best experience for many of our clients will remain in the shop, permitting us to connect our online consumers to our in-store experts via chat and video.

“It’s in-store that we can bring the story of the scent brands to life using the wealth of experience and knowledge of our fragrance professionals.”

Hero also provides personnel the ability to see what products consumers are browsing in real-time along with the chance to arrange in-person consultations with clients or arrange curbside pick-up of products.

Hero claims its innovation makes online shopping more human.